Hrvatski turizam proživljava vrlo izazovnu godinu u kojoj je teško očekivati rast, jer mnogi hoteli imaju pad rezervacija, otkriva analiza poslovanja hotelijera u drugom kvartalu Hrvatskog udruženja turizma, prenosi Poslovni dnevnik.
“Anketa koju smo radili sredinom juna među našim članicama,
a radi se o najvećim hotelskim kućama u Hrvatskoj i pokrili smo dovoljno veliki
uzorak da govorimo o trendovima, pokazala je da je volumen rezervacija za top
sezonu u hrvatskim hotelima sredinom juna bio niži za tri do sedam posto u
odnosu na isti period prošle godine”, kaže direktor tog Udruženja Veljko
Ostojić.
Zbog toga se, kako dodaje, ulažu dodatni marketinški i prodajni napori da se
realizuju “last minute” rezervacije, kako bi se u najboljem slučaju
dostigle lanjske brojke.
“Naznake optimizma bilježe se samo u kompanijama koje su ulagale u
povećanje kvaliteta usluge”, ističe Ostojić.
Prema njegovim riječima, radi se o najizazovnijoj sezoni u posljednjih nekoliko
godina, na šta najviše utiče oporavak konkurenata na Mediteranu, ali i signali
recesije na ključnim emitivnim tržištima, dok se Bregzitu pripisuje tek
neznatna važnost za sada.
Sporiji tempo rezervacija prijavilo je čak 70 posto anketiranih apartmanskih
naselja, 62 odsto hotela i 44 posto kampova, a jedva petina hotela ima jači
broj rezervacija nego prošle godine.
Iz tog razloga, čak 22 procenta hotela očekuje da će u ovoj sezoni snižavati
cijene, 12 posto očekuje slabiju zauzetost, a pet posto manji prihod. Za
kampove vlada još manji optimizam, jer čak 40 posto očekuje manji prihod u ovoj
godini, uz pad zauzeća za 41 posto, navodi se u tekstu.
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