Pandemija virusa korona parališe svjetski turizam. Karantini, vanredna stanja i mjere socijalnog distanciranja na snazi su u zemljama širom svijeta. Aviokompanije upozoravaju da su blizu bankrota, hoteli su zatvoreni, kruzeri usidreni, a turistički autobusi prazni. Jedna od zemalja koja se odlučila na proaktivni pristup problemu je Grčka.
Ova destinacija je riješila da ne čeka kraj pandemije kako bi započela promociju svojih ljepota i predstavila svoju turističku ponudu. Dimitris Fragakis, generalni sekretar Nacionalne turističke organizacije Grčke, u zvaničnoj izjavi je objasnio da Grčka putem interaktivnih sajtova komunicira sa svojim posjetiocima – „dok ponovo ne budemo u mogućnosti da budemo zaista zajedno„.
Grčka od kuće
Zato je u saradnji sa Google-om, ova zemlja pokrenula sajt greecefromhome.com. „Kod kuće ste, ali to ne znači da vaš um ne može da putuje… mi vam dajemo priliku da iskusite sve. Arheološke lokalitete i muzeje, more, planine i jezera, sela i tradiciju, čak i gastro ture. Istraživanje, otkrivanje, jedrenje, hajking, rafting, degustacije – sve to iz udobnosti vašeg doma.“
Između ostalog, posjetioci sajta mogu da virtuelno posjete Krf, istraže njegove arheološke lokalitete, poznate plaže, slušaju grčku muziku i nauče više o grčkoj hrani. Inače, ljetovanja na otoku Krfu u svojoj ponudi ima i turistička agencija Kosmopolit a ponudu možete pogledati ovdje. Na pridruženom YouTube kanalu, pjevači nacionalne opere izvode djela klasične muzike iz svojih domova, a grčki somelijei sa vama dijele savjete svog zanata. Grčki šefovi vam pokazuju kako da pravite autentične specijalitete. Ovdje ćete saznati više i o grčkoj mitologiji, a možete pratiti i časove joge na sunčanim grčkim ostrvima.
„Ostanimo u vezi“
Virtuelne posjete Grčkoj neće donijeti prihod koji je neophodan turizmu, ali dok prave posjete ponovo ne budu moguće, ovo je način da „ostanemo u kontaktu sa svojim dragim gostima, da im pokažemo svoju zemlju i sve što ona predstavlja – ideje, vrijednosti i iskustva“, objasnio je grčki ministar turizma, Haris Theocharis, u izjavi za medije.
U velikoj mjeri zahvaljujući turizmu, Grčka je uspjela da zauzda veliku ekonomsku krizu. Prošle godine zemlja je od ove industrije zaradila preko 17,5 milijardi eura, a turizam je zaslužan za oko 20% nacionalnog BDP-a. Tokom 2019. godine Grčku je posjetilo preko 32 miliona stranih turista.
Pandemija virusa Covid-19 prošlog mjeseca je zatvorila većinu grčkih hotela. Prošle sedmice ministar finansija je izjavio da očekuje pad grčke ekonomije za tri do četiri posto.
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